Consulting

L2S

Built a multi-landing page system with clean lead capture and CRM routing, turning scattered inquiries into a structured, manageable pipeline.

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The problem

L2S operates in consulting, focused on B2B clients. They did not need just a website. They needed a system to capture and manage leads across multiple entry points. What was missing: • No structured landing page system • No consistent lead capture flow • No central place to manage incoming data The issue was time. Leads were not being handled in a clean, repeatable way. That slows everything down and creates gaps in follow up.

The objective

This was about internal efficiency. The goal: • Create multiple landing pages for different use cases • Capture leads cleanly • Route that data into a usable system • Reduce manual handling Less admin, more control.

The build

Stack • Next.js (App Router) • Google Sheets as a lightweight database • Go High Level for CRM handling This was a practical system, not over engineered. Key decisions: • Use Google Sheets as a flexible backend for quick data capture • Structure landing pages in Next.js for performance and scalability • Connect lead flows into GHL for follow up and management Custom logic handled: • Form submissions • Data structuring into sheets • Routing into CRM workflows No auth layer was needed. This was a lead capture and routing system, not a user platform.

The experience

The focus was clarity and speed. • Each landing page serves a single purpose • Clear call to action • Minimal distractions • Direct path to submission Funnel thinking was applied by separating use cases rather than forcing everything into one page. Mobile responsiveness was key, ensuring forms are quick and easy to complete on any device.

Integrations & automation

Google Sheets for data capture Go High Level for CRM and follow up This created a simple but effective pipeline: • User submits form • Data is stored • Lead enters CRM flow No unnecessary tools added.

Results

The impact was operational. • Faster lead capture • Cleaner data handling • Reduced manual work • Structured intake across multiple pages They can now: • Launch new landing pages quickly • Capture leads in a consistent format • Manage follow up without chasing scattered data The system supports growth without adding complexity.

The process

This was a focused build. The relationship was already established, so there was no long discovery phase. Work moved quickly: • Define landing page structure • Build • Connect flows • Refine Minimal friction. Clear direction from the start.

What makes this one strong

This project shows restraint. Instead of forcing a heavy backend or complex system, the solution used simple tools in a smart way. • Google Sheets as a database • Next.js for scalable front end • GHL for CRM It solves the problem without adding weight. That judgement is what makes systems actually usable.